Presented in English, listeners can expect a blend of the latest English and Bahasa Malaysia hits. The station is operated by MAX with financial back-up from Media Prima Bhd through its subsidiary Max-Airplay Sdn Bhd (MAX). The radio station serves to promote KLIA as a tourist and commercial hub and providing flight information. The content is geared towards lifestyle and travel.
Fly.fm’s on-air personalities will comprise a mix of experienced and young, up-and-coming talents. The station’s programming and talent management department is headed by former Hitz.fm deejay Saufian Mokhtar aka The Fly Guy.
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